Vin Clancy – How to Launch A Track That Doesn’t Totally Fail

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Vin Clancy – How to Launch A Track That Doesn’t Totally Fail

• Introduction
• How to make it in music in 2020 s
• Examples of successful campaigns
• 6 Steps to launching
• Algorithms
• Summary

Live Q&A sessions

• Live Q&A

Meet Your Teacher
Vin Clancy

Vin is a growth hacker for massive companies and sole proprietorships. He has worked on many campaigns for artists such as Kiss, Machine Gun Kelly,  Da baby and has run promotions for hundreds of major label artists. As well Vin has helped conduct campaigns for companies such as Hooters, and a multimillion-dollar sexwellness company. While also working alongside the british royal family on a social media project

Vin has spoken around the world speaking in over 30 different cities and eight countries on a 100 date tour. He has grown an inspiration page on instagram to over 130,000 followers @successallday.

About This Course

Vin Clancy was living on social welfare when he started his first online magazine, he learned how to make things go viral and now works with Universal Music Group. His journey is an exciting one and he shares his tips on launching a track on a path to do well. 

You will learn:

• Launch a track that doesn’t fail
• Use Vin Clancy’s Checklist for new artists
• Create a successful campaign for your track
• Understand Algorithms and how they are created

Lessons: 

1. Introduction

• The internet is your cheat codes for making it! Let’s go!
• Launching tour song is the most important thing you’ll ever do
• Almost everyone does the same thing, so everyone gets the same bad results.
• Momentum is the most important thing in your music career – Vin will show you how to make it happen, even if you hate marketing.
• The new music industry will be won bu those who understand how the game is played.

2.3 Ways to make it in music in the 2020’s

1. Building an online fanbase – building followers, engagement, streams
2. Building an offline fanbase – touring/live shows
3. Clout games – Being a hotly tipped industry act, getting lots of PR from big publications

Checklist for new artists:

• Inventing a new genre
• Starting a cultural wave/movement that spills out into the real world
• Starts a new scene with similar artists
• Write 100 songs
• Lyrics arent the same youve heard 100 times before
• Write everything in first person – spotify bio, youtube description etc
• Looks cool, you just know it when you see it
• You think “I’ve never heard anything quite like this before”
• Create your own world, that you can live in or watch (21 Savage, 6IX9INE, Lady Gaga)

3. Examples of successful campaigns

• Soulja Boy uploaded “Tell Em” to Napster with titles like “50 Cent In Da Club” knowing people would like it, google the lyrics and find the song
• Alison Wonderland, Steve Aoki and many others put on parties in their hometowns that got bigger and bigger, allowing them to grow their network and headline their own shows
• Eminem would battle rap anyone, eventually giving a demo tape to someone he met after he lost, which ended up in the hands of Dr Dre.

Use playlists to get on Spotify and Yotuube. They need new music every week.

Use playlistsupply.com to monitor Spotify playlists.

4. 6 Steps to launching

1. Plan where you’re going to get your traffic from before the song even comes out.
2. Do you have a group of other friends who make music who will shout it out on swipe-up stories?
3. PR almost never moves the needle for a small/new/unsigned act. PR is networking, having lots of friends who can forward your song to the right person knowing the PRs who can do lots with little $. You can use submithub.com to approach playlisters.
4. Ads – If you get ads right, you go viral 7 days a week
5. Spotify Campaigns
6. Fanbase and Social Media PR – Create a series of 8 posts for each release:
   1. Question post, should i release a song that…..?
   2. Im releasing on X date
   3. Release a snippet of the song on a story
   4. Release a snippet of the 2nd part of the song
   5. 48 hours till song comes out
   6. Tomorrow at this time – heres the presave linj
   7. Its out!
   8. Screenshot peoples comments reactions and share.

5. Algorithms
How algorithms are calculated:

I (Interest) x P (post) x C (Creator) x T (Type) x R (Recency)

Interest – Interest of the user in the creator

Post – The posts performance amongst other users

CReator – PErformance of pas posts by the content creator

Type – Type of the post (status, photo, link)

Recency – How new is the post

6. Summary
You must make a plan and execute it – It is a military exercise.

1. Add this code to your youtube so when people click they are asked automatically to subscribe. www.youtube.com/user/artistnamehere?sub_confirmation=1
2. If you make a facebook group, create it from a facebook page.
3. Instagram reels has enormous free engagement
4. Twitters main use case is on notworking, your DMs and replies have a better chance on twitter
   

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