Lara Jade – The Business of Fashion Photography

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Lara Jade – The Business of Fashion Photography

After the success of her first course with the Portrait Masters, The Fashion Series, globally acclaimed fashion photographer, Lara Jade is back with arguably the most comprehensive business and marketing course available to aspiring fashion and commercial photographers. Step into the world of a New York fashion photographer and discover everything that goes into building success in the fashion and commercial industries.

What’s Included?

11 Hrs, 38 Mins
of comprehensive education centered around business and marketing to grow your sales.

37 Downloads
This series is fully downloadable so you can watch on the go.

56 Videos
Watch them in order or skip around so you can learn at your own pace.

• What You’ll Learn

01
Business Fundamentals

Set your business up for success by learning all of Lara’s tips and tricks when it comes to pricing your work, quoting your services, and invoicing clients. Learn the ins-and-outs of licensing and usage of your images, where to look for legal help, setting up the best systems for your taxes, and how to manage your income. Once you have these structures in place, you can confidently start on your journey to becoming a profitable photographer.

Lessons in this module

• Introduction
• Finding Your Creative Voice
• Am I Good Enough?
• The Importance of Portfolio Building
• Pricing Your Work
• Diversifying Your Revenue Streams
• Estimating Expenses
• Basics of Copyrights
• Licensing & Syndication
• Shoot Contracts & Model Releases
• Invoicing
• Scheduling
• Registering Your Business
• Photography Insurance
• Money Mangement & Taxes
• Outsourcing
• Commerical vs Editorial Shoot Process
• Working as a Photo Assistant & Digital Tech

Includes 13 Downloads

• Call Sheet – Basic
• Call Sheet – Larger Production
• Shoot Timeline – Small Production
• Shoot Timeline – Large Production
• Production Checklist
• Business Fundamentals – High Definition – Part 1
• Business Fundamentals – High Definition – Part 2
• Business Fundamentals – High Definition – Part 3
• Business Fundamentals – High Definition – Part 4
• Business Fundamentals – Low Definition – Part 1
• Business Fundamentals – Low Definition – Part 2
• Business Fundamentals – Low Definition – Part 3
• Business Fundamentals – Low Definition – Part 4

02
Marketing Fundamentals

Your marketing strategy should be as creative as your photography – if not more! In this segment, Lara lets you in on all of her marketing secrets in the fashion and commercial industries. Learn how to find and pitch to your target clients, build your industry contact database, understand which steps you need to take to get your work published, and master the art of sending a cold email. Start executing these crucial marketing methods and watch your opportunities double!

Lessons in this module

• Introduction
• Branding
• Rebranding Your Business
• Building A Successful Website
• Identifying Your Target Client
• Building Your Industry Contact Database
• Editorial Work Leads to Commercial Work
• Marketing Your Work
• Getting Published
• Photo Agents and Representatives
• Blogging
• Curating Your Portfolio

Includes 6 Downloads

• Marketing Fundamentals – High Definition – Part 1
• Marketing Fundamentals – High Definition – Part 2
• Marketing Fundamentals – High Definition – Part 3
• Marketing Fundamentals – Low Definition – Part 1
• Marketing Fundamentals – Low Definition – Part 2
• Marketing Fundamentals – Low Definition – Part 3

03
Social Media Marketing

In the modern fashion and commercial industry, social media is arguably the most important tool when marketing your work and services. In this segment, Lara takes you through her favorite social platforms and gives you direct insight on how to effectively use them to maximize your brand awareness, identify your target market, research potential clients, find and engage with your teams, and build an engaged audience. Don’t let the vast sea of social media overwhelm you – Lara’s tips will give you the excitement you need to utilize these platforms to work for you!

Lessons in this module

• Introduction
• Social Media: A Photographer in a Digital World
• Instagram – The Visual Platform
• Facebook – It’s About The Community
• Twitter For Photographers
• Pinterest – The Digital Moodboard
• The Power of LinkedIn

Includes 4 Downloads

• Social Media Marketing – High Definition – Part 1
• Social Media Marketing – High Definition – Part 2
• Social Media Marketing – Low Definition – Part 1
• Social Media Marketing – Low Definition – Part 2

04
Small Market, Big Profit

“If I’m not based in NYC, London, or Paris, can I still become a successful fashion photographer?” YES! In this segment, discover how to market your work in a smaller market to attain a big profit! Showcase the value of what you can provide as a fashion photographer, learn how to work with local brands and influencers, and utilize Facebook ads to maximize your reach. You don’t have to live in one of the fashion capitals-of-the-world to reach your fullest potential, use Lara’s techniques to build your foundation and achieve your long-term goals.

Lessons in this module

• Introduction
• Small Market, Big Profit
• Using Facebook Ads to Raise Awareness
• Cross Platform Marketing
• Pricing in a Small Market

Includes 4 Downloads

• Small Market, Big Profit – High Definition – Part 1
• Small Market, Big Profit – High Definition – Part 2
• Small Market, Big Profit – Low Definition – Part 1
• Small Market, Big Profit – Low Definition – Part 2

05
Brand Collaboration Photoshoot

Watch as Lara puts the methods described in the Marketing Fundamentals into action during this collaboration shoot with fashion brand, Danielle Frankel. Learn the importance of doing a collaboration shoot like this to maximize exposure, expand your audience, and build a mutually beneficial relationship with a brand for years to come.

Lessons in this module

• Introduction
• Brand Collaboration Photoshoot – Look 1
• Brand Collaboration Photoshoot – Look 2

Includes 2 Downloads

• Brand Collaboration – High Definition
• Brand Collaboration – Low Definition

06
Home Studio Photoshoot

Step into Lara’s home studio and watch her create stunning fashion images in her living room! Learn all of her tips for shooting at home, how to utilize your space and make it work effectively when you don’t have a studio space of your own. Don’t forget to download her recommended list of equipment to get you started in your own home studio!

Lessons in this module

• Introduction
• Home Studio – Look 1
• Home Studio – Look 2
• Home Studio – Look 3

Includes 4 Downloads

• Home Studio EQ List – Starter
• Home Studio EQ List – Advanced
• Home Studio Photoshoot – High Definition
• Home Studio Photoshoot – Low Definition

07
Influencer Photoshoot

Watch an exciting photoshoot with an Instagram influencer, Khrystyana (@khrystyana) on a Manhattan rooftop! Learn the benefits of shooting with an influencer like creating variety in your marketing portfolio, maximizing exposure for you and your team, and building a relationship to expand your industry contacts.

Lessons in this module

• Introduction
• Influencer Shoot – Look 1, NYC Rooftop
• Influencer Shoot – Look 2, Indoor Studio
• Influencer Shoot – Look 3, NYC Rooftop
• Glam Talks

Includes 2 Downloads

• Influencer Photoshoot – High Definition
• Influencer Photoshoot – Low Definition

08
30 Day Challenge

Now it’s time to put all of Lara’s strategies and techniques into action! In this final segment, Lara gives you a 30-day challenge to start implementing everything you’ve learned in your own business. Post your insight and results in Lara’s private Facebook group, stay connected with others in the industry, and start reaching your long-term goals.

Lessons in this module

• Introduction
• 30 Day Challenge

Includes 2 Downloads

• 30 Day Challenge – High Definition
• 30 Day Challenge – Low Definition

After the success of her first course with the Portrait Masters, The Fashion Series, globally acclaimed fashion photographer, Lara Jade is back with arguably the most comprehensive business and marketing course available to aspiring fashion and commercial photographers. Step into the world of a New York fashion photographer and discover everything that goes into building success in the fashion and commercial industries.

This extensive series takes you through business set-up, pricing your work, licensing and usage, and identifying your potential clients. Master the art of cold-emailing, pitching your work, and getting published. Build your industry contacts using Lara’s most effective methods, and utilize her social media strategies to take your brand to the next level. If you don’t live in a fashion-capital-of-the-world, you can still use Lara’s techniques to achieve your goals in a small market – and earn a big profit in doing so! Then watch as Lara implements all of her teachings in three photoshoots: The first is a collaboration shoot with fashion brand, Danielle Frankel. Second, a home studio shoot where Lara and her team create stunning images in her living room. Last, an exciting photoshoot with an Instagram influencer, Khrystyana on a Manhattan rooftop! Once you’ve completed the course, start your journey with Lara’s 30-day challenge, post your insight and results in her Facebook group, and connect with photographers around the world who are building their businesses.

Your business techniques and marketing strategies should be as creative as your photography – if not, more! Set yourself up for success by utilizing Lara’s systems, increase your opportunities, reach your longterm goals and build the business you’ve always wanted!

Frequently Asked Questions:

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   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
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   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
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     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

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Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

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