Athena and Camron – Embracing Connection Masterclass

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Athena and Camron – Embracing Connection Masterclass

Our best-selling, five-star masterclass

A complete step-by-step Masterclass equipping photographers to invite real emotion in their photography (every time) using our proven method of Invitations™.

A QUICK SUMMARY OF WHAT’S INSIDE:

5 Training Modules with 32 Teaching Lessons, Virtual Second Shooter footage with 2 real couples, Photo Stories of real shoots with couples, groups, and individuals, 12+ downloadable email templates, checklists + cheat sheets, 100 downloadable Invitation Cards, ‘Creating Your Own Invitations’ bonus course, ‘How to Build Your Portfolio’ bonus course, Private FB Group for Members, 30-Day Money Back Guarantee + more

Being Photographed Can Either Be Awkward Or Awesome

We’re on a mission to always make it the latter

There’s a reason it’s always so awkard

• The ProblemWe have polled our audience multiple times over the years, asking ‘What is the #1 struggle you face in your photography?’

  EVERY SINGLE TIME easily 90% of people say Inviting real emotion and connection.

  You know what this tells us? There is a massive need in this industry for education on inviting connection.

• The ContextAnd this is a problem, because of the unprecedented current cultural climate of fabrication in photography.

  More people take photos than ever before… and with the addictive side of Instagram culture that demands engaging content no matter the cost, we are INUNDATED with fast, fabricated, filtered images.

  But it’s become clear in recent years that people are fed up with fabrication and are sick of fake.

• The CallingThere has never been a better time in history for photographers to carve a new path towards real connection – people are over photos that aren’t the real deal.

  Everyone is longing more than ever for real emotion and true connection, which means there is now a higher calling for Photographers…

Reasons You’re Struggling with AWKWARD or FAKE Shoot Experiences

You find yourself choosing to fake moments out of desperation for ‘great photos’…

We get it. They’re staring at you waiting, they’re uncomfortable, YOU’RE uncomfortable, so you opt for what seems easy. Specific direction (hug her), asking for emotion (give me a laugh), and fabricating a ‘moment’ (pretend you’re really excited and jump up and down together)…

Is there anything wrong with this? Not necessarily. But it’s lacking. It’s lacking truth, it’s lacking meaning, and it sure as heck lacks the ability to ground them in the present moment. To really experience what is real. To really connect without facade. And what does that mean in the long run, when Instagram is replaced and they forget how many likes it got and they’re left with just that photo in their aging hands?

They don’t see a window back into a special moment of real emotion to help them VIVIDLY remember what it smelled like, sounded like, felt like. They’ll see a photograph without any triggers to memories of their hearts.

WHAT YOU NEED TO KNOW: faked moments in photos might look good on Instagram, but they won’t mean anything in 50 years.

Every Photographers Dream

Imagine this experience for you and your clients:

• goodbye awkward
  You never again not know ‘what to say’ or ‘how to prompt’ while photographing someone
• goodbye fake
  You’ll never again have to fake or fabricate moments of connection because they will be occurring NATURALLY
• goodbye anxiety
  You overcome shoot anxiety and walk into shoots CONFIDENT
• hello mentors
  You get mentors you resonate with, and who can give you 10 years of experience in one course you can watch forever.
• hello tools
  You get real, practical tools – Virtual Second Shooter footage, downloadable Templates, Checklists, Cheat sheets etc.
• hello income
  You get to increase your revenue + fill your calendar with dream shoots – with clients who RAVE about their experience with you.

Here’s our secret…
During our near-decade career as photographers, we’ve learned from others in our industry, taken hundreds of thousands of photos, invited real emotion from hundreds of people, and

we developed a step by step, proven method we call Invitations™️.

Invitations™️ have been our ‘secret weapon’ for photographing hundreds of people every single year WITHOUT forcing emotion.

Now, it’s your turn

We want to teach YOU all about Invitations™️ and help your clients have POWERFUL shoot experiences…

INTRODUCING Embracing Connection Masterclass

A complete step-by-step Masterclass equipping photographers to invite real emotion in their photography (every time) using our proven method of Invitations™

Who is this Masterclass for?

• For future photographers: You’re interested in photography and want to learn how to start well
• For beginner photographers: You’re just getting started and have no idea how you’re going to interact with your clients
• For intermediate photographers: You’re over awkward shoots and NEED a new way of photographing your clients!
• For professional photographers: You want new tools to grow your business – happier clients, a stronger portfolio, and higher financial success

What’s Inside the Masterclass?

Module Breakdown

Module 1: Embracing Connection

Module 1 is all about connection – a foundational mindset and method to ground and support you and your clients in ways nothing else will.

Lesson 01: the heart of connection
We teach you why we called this Embracing Connection, and about creativity, vulnerability. agenda, ego and perspective. We uncover the real reason why people want photos, and the rise of the selfie. Finally, we discuss the all important perspective on why why Memories Matter More than photos. Don’t miss this grounding lesson!

Lesson 02: the mindset of connection
What are Invitations? And how do we know when it becomes Fabrication? We explain our method in full, discussing the all important mindset of moving BEYOND posing.

Lesson 03: the pace of connection
We reveal the Thief of Connection (hint: it’s hurry), and share why slowing down matters for connection. We unpack the powerful science behind slowing down, and talk about what hurry is incompatible with… Then we get practical and share phrases to invite the true pace of connection in your photography. One of our favorite lessons from the entire class, and voted Most-Loved by our students.

Module 2: Inviting Joy

We unpack all our Invitations on JOY, equipping you with more than something to memorize, but a mindset to adopt.

LESSON 1: setting the tone for joy
We teach you exactly how we set the tone in the first fifteen minutes using introductory joy invitations

LESSON 2: drawing on personal history
A POWER-PACKED lesson that will transform your shoot experience with individuals, groups or couples on our two favorite Invitations

LESSON 3: getting them present
With focus on wedding days, this lesson is the METHODS behind the pace of true connection

LESSON 4: mindset > memorize
A vital lesson with TONS of Invitation examples, to illustrate how they can occur naturally and be offered seamlessly in your shootswith focus on wedding days, this lesson is the METHODS behind the pace of true connection, introduced as a MINDSET in M01

LESSON 5: individual portraits
Exactly how we invite joy when we’re shooting portraits, with Invitation examples and photo stories of our techniques + tools

LESSON 6: group portraits
Never be intimidated by shooting groups again! We teach you how to draw out joy from ANY group of people – family, bridal party, etc.

LESSON 7: joy that has integrity
An essential conclusion to the module. Must watch.

Module 3: Inviting Movement

We unpack all our Invitations on MOVEMENT, equipping you with more than something to memorize, but a mindset to adopt

LESSON 1: what movement does
Movement without purpose feels fake – this lesson covers the three changes movement with intention makes in a shoot experience

LESSON 2: movement with purpose
This lesson is all about the psychology of movement and of communication (with discussion on the differences between men and women), and virtual second shooter footage of our two favorite, fun movement Invitations

LESSON 3: movement to invite emotion
Invitations toward movement can actually evoke deep emotion. We talk all about how with multiple Invitations showcased in our BTS shoot

LESSON 4: movement that is natural
Exactly how we offer movement Invitations consecutively, in one fluid experience

LESSON 5: movement in group portraits
Our best invitations for inviting movement with purpose in groups – bridal parties, friends, family…

Module 4: Inviting Intimacy

We unpack all our Invitations on INTIMACY, equipping you with more than something to memorize, but a mindset to adopt

LESSON 1: the power of vulnerability
All about vulnerability, and the power of good instructions for your clients

LESSON 2: repeating the same invitations
How to reuse invitations first offered for joy, and how to reuse them with integrity

LESSON 3: words of affirmation
The power of words of affirmation, with emphasis on the psychology behind it and the difference between what men and women need

LESSON 4: sensory invitations
Specifically designed to awaken and enliven the senses, to ground them in the present and therefore create powerful memories

LESSON 5: first invite trust
The natural order of vulnerability always begins with trust, so how do we build that?

LESSON 6: individual portraits
How to invite powerful moments just with one person

LESSON 7: approaching sensitive topics
MUST WATCH before using Intimacy Invitations, also SUCH a need in the industry right now

Module 5: Shoot Experience

Your A-Z guide on the entire shoot experience, with every practical tool we could fit

LESSON 1: preparing yourself
physical, vocal, mental, emotional and creative preparation

LESSON 2: preparing your clients
all our templates for a great client experience from initial enquiry to final delivery, and tools for next level shoot experiences

LESSON 3: the role of personality
spoiler: you DON’T have to an extrovert with the most magnetic personality on earth to use these Invitations

LESSON 4: pricing yourself
how to price your craft and use value-based language

LESSON 5: client management
why this matters and how to do it with ease + profitability

LESSON 6: complete editing workflow
from culling through to delivery

ALL Course Downloads

1. Preparing for a shoot
Checklist + Packing List

2. Preparing your clients
Email Templates + Questionnaires:
Responding well to an Initial Enquiry (email)
Research – REALLY Getting to know them (questionnaire)
Setting expectations for a powerful shoot experience (email)
Setting practical expectations (email)
Post-shoot encouragement and reminders (email)
Pre-Wedding communication (questionnaire)
Next-Level Ideas for Intentionality with your shoot (email)

3. Answering tough questions
Email Templates:
Can I get a discount?
Can I have the RAW files?
Can we get more photos?
Why do you charge a travel fee?
Can I have you for more time for the same price?

4. Workflow editing cheat sheet
Culling
Post-Processing
Export + Delivery

Plus
Live behind-the-scenes footage

Be our second shooter!

We have been basically preparing for this Masterclass for our entire career, but our very first ‘pen to paper,’ ‘rubber-hits-the-road’ moment was when we gathered with a small group of people in an empty, unremarkable room in Seattle and photographed real connection.

We didn’t begin with a marketing strategy, a module outline, or a social media plan. We began with them. The clients. We decided the very FIRST thing we would do in building our Masterclass would be to capture the raw, unedited footage of HOW we photograph real clients. There was no fancy clothes, no insane mountain view or sunset, nothing of significance in the empty room – it was just us and them.

Our Virtual Second Shooter footage is one of our favorite parts of the entire Masterclass. It’s also the part that STILL makes us cry (well, Athena cries).

Plus
BONUSES

Bonus 1: 100 Invitation Cards

You probably think 100 is a nice sounding number we came up with for marketing purposes, and we’ve scraped and fluffed and puffed up a few dozen Invitations. It’s not.

We literally spent YEARS on these. To give you an insight – when I (Athena) first began learning from mentors and others in the industry, I learned the concept that it’s not about what I can say but what I can INVITE from my clients. I was given about 20, maybe 25 powerful “prompts” to work with from various workshops and mentors. That was 5 years ago.

Since then, Camron and I have probably given 1000 completely unique Invitations to our clients (and that is a modest guess). Invitations are INFINITE, because human beings are infinite.

However, we understand the need for concrete starting points for Invitations, so we put together our BEST 100 Invitations for Couples, Individuals, Groups and Families.

Bonus 2: Creating Your Own Invitations

You will already have 100 of ours and would have learned the MINDSET behind them, but in this Bonus we give you a practical step by step framework towards creating your own – both in preparation, as well as spontaneously during the shoot experience based on whomever is in front of you. In this Bonus we give you our ‘magic questions’ to ask yourself that will help you create invitations

• LESSON 01: THE MAGIC QUESTIONS
• LESSON 02: THE MINDSET QUESTIONS
• LESSON 03 – THE PRACTICAL QUESTIONS
• LESSON 04 – when it doesn’t ‘work’

Bonus 3: How to Build Your Portfolio and Fill Your Calendar with Dream Shoots

We are going to teach you ALL the practical next steps for you to build a scroll-stopping, eye-catching, connection-focused portfolio, and how you can fill your calendar with DREAM shoots!

• LESSON 01: The 2 secrets to building your new portfolio
• LESSON 02: Your ideal client + a portfolio you’re proud of
• LESSON 03 – Filling your calendar (upselling + other ideas)
• LESSON 04 – Social media as your digital portfolio
• LESSON 05 – Building a website to convert enquiries to clients
• LESSON 06 – Social media with integrity (*must watch*)

Bonus 4 (Bonus Preset): Embrace 01 Lightroom Preset

We created Embrace Editing Suite to equip portrait photographers with the Lightroom tools they need.

As you begin implementing the Masterclass lessons into your photography, we want to make sure you’re equipped with a high quality preset that was specifically designed for portraits!

EMBRACE 01 is a color Lightroom Desktop Preset. It has warm, elegant, and simple tones. It is great for any and all portraits, especially ones you take outside in natural light (though it can be used for indoor photography too).

The truth is, this Masterclass should be AT LEAST be the cost of booking one wedding, because with the tools you’ll learn, you can

• GUARANTEE your clients a powerful shoot experience
• Gather genuine photos for your portfolio
• Spark the interest of your dream clients
• Secure multiple bookings that you can charge for

What’s inside this course:

• Embracing Connection Masterclass
  5 Training Modules with 32 Teaching Lessons
  Virtual Second Shooter footage with 2 real couples
  Photo Stories of real shoots with couples, groups, and individuals
  12+ downloadable email templates, checklists + cheat sheets
• BONUS: 100 Invitation Cards

   

• BONUS COURSE: Creating Your Own Invitations

   

• BONUS COURSE: How to Build Your Portfolio + Fill Your Calendar With Shoots

   

• FAST ACTION BONUS: Embrace 01 Preset from Embrace Editing Suite
  

  Frequently Asked Questions:

  1. Innovative Business Model:
     • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
  2. The Legal Landscape: Yes and No:
     • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
  3. Quality Assurance: Unveiling the Real Deal:
     • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
       • No coaching calls or scheduled sessions with the author.
       • No access to the author’s private Facebook group or web portal.
       • No entry to the author’s exclusive membership forum.
       • No direct email support from the author or their team.

     We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

  Refund is acceptable:

  • Firstly, item is not as explained
  • Secondly, Item do not work the way it should.
  • Thirdly, and most importantly, support extension can not be used.

  Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.